Data-Driven Innovation (DDI) initiative

The University of Edinburgh is delivering the DDI initiative in partnership with Heriot-Watt University and is a major part of the Edinburgh and South East Scotland City Region Deal.

The initiative created and supports an innovation network across the City Region - six data-driven innovation ‘hubs’, housing expertise and facilities to help key regional industrial sectors.

Services provided by the Communications and Events team include:

  • Delivering joint Communications and Events that highlight examples of impactful DDI activities across the whole programme
  • Ensuring these examples are shared with key stakeholders in the DDI programme such as the City Region Deal partners, including the Scottish and UK governments
  • Helping sector leads and business development executives reach objectives with support from targeted industry marketing campaigns
  • Communications and Engagement activities in support of cross-hub collaborations
  • Publishing the DDI annual report, and feeding into annual reports from the City Region Deal and UoE
  • Pitching ideas for press stories to the Corporate News and Research News teams
  • Engaging with target audiences via the DDI’s website, monthly newsletter and social media
  • Planning and delivering event management, giving internal stakeholders the opportunity to network with key external audiences
  • Arranging visits by national and local government to DDI facilities
  • Planning UoE’s presence at major international events and conferences related to data, tech and innovation
  • Providing up to date induction information to newly appointed staff at the DDI hubs
  • Ensuring DDI achievements are appropriately represented in wider communications for the City Region Deal

Contact Us

Mark Baillie

Communications & PR Manager (DDI)

  • Communications and Marketing

Contact details

Stephanie Peebles

Communications & Engagement Executive (DDI)

  • Communications and Marketing

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Senior Management

Lynn McMath

Deputy Director, Stakeholder Relations

  • Communications and Marketing

Contact details