Digital Marketing

Corporate digital marketing

We develop and support the delivery of existing and new digital services, activities and initiatives in line with the University’s strategic objectives.

We are responsible for the University's main digital channels aimed at external audiences, including:

• central social media profiles, including Instagram, Twitter, Facebook and LinkedIn
• video publishing on the central YouTube account
• the bulk email platform - Dotdigital
• the University homepage and themed website content

Digital marketing resources

Our Marketing team provides professional support and advice on brand, content marketing, recruitment marketing, social media, marketing strategy and media planning.

Corporate social media channels

Communications and Marketing manage the corporate University social media accounts where we publish content for our external primary audiences.

Steven manages, develops and supports the delivery of existing and new digital services, activities and initiatives in line with the University’s strategic objectives.

Sophie plans, designs, develops, edits and exerts an editorial overview of corporate digital publishing and social media. She also focuses on producing reports to give the Digital Marketing team and wider department actionable insights.

Kathryn plans, designs, develops, edits and exerts an editorial overview of corporate digital publishing and social media.

 Maria plans, develops, edits and exerts editorial oversight of corporate social media and related digital marketing materials. 

Nat supports the team through monitoring, issue triage and audience engagement of corporate social media and related digital marketing activity.

Calum supports the team by monitoring a communal inbox and our corporate social media channels, supporting with digital editorial tasks and creating and producing digital assets for social, web and digital marketing activities.